Marketing News

Cradle to Cradle Product Innovator Award

Werner & Mertz’ Frosch brand of cleaning products has won the Cradle to Cradle Product Innovator Award, which recognizes companies that manage their production in closed loops to the Cradle to Cradle principle in order to achieve maximum sustainability. 

Frosch, which is owned by German firm Werner & Mertz, has been certified by the Cradle to Cradle process since 2013, and was the first company in the cleaning industry in Europe to receive Cradle to Cradle Certified Gold for the Frosch Citrus Shower & Bath Cleaner. 

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